The Problem
The Wedge
We start at conferences, where communities have the worst tools and the highest willingness to pay.
5,000 people / event paying $500+, sponsors paying $10K-$150K.
Cvent and Whova sell per-event SaaS licenses. Pivoting to a free-for-organizers marketplace cannibalizes their revenue. Innovator's dilemma.
App-install is $4 CPI on app stores. At each event we inherit 3k-100k users for free.
Traction
"Mixie surfaced data we didn't have before, we're using it to sell 2026 sponsorships."
Mixie made meaningful matches between attendees, one intro led to a $22K brand deal.
Mixie spotted an unmet interest 24h before the event and organized a travel creator meetup that was oversubscribed w 60 attendees.
The Opportunity
The Event Pass
and makes sharing data feel like leveling up.
Sponsors
The Data Moat
From just 155 profiles at VidSummit, via SMS only. No app, no gamification yet.
The Team
5 teammates. 2nd company together. We previously built a 30 person VC backed game studio.
Why Now
Our Earned Secret
Data Flywheel
Category
They won by treating communities as persistent, not disposable.
| Discord | Mixies | |
|---|---|---|
| Built for | Digital communities | IRL communities |
| The primitive | The server | Server & the cross-event profile |
| What it displaced | Tools built per session (Skype, TeamSpeak, Ventrilo) | Tools built per event (Whova, Brella, Guidebook, Eventify) |
| Wedge | Gamers | Conferences |
| Expands to | Every community online: creators, study groups, work teams, DAOs | Every community IRL: music festivals, neighborhoods, local experiences, schools |
| Valuation | $10B IPO filing Jan 2026 |